TikTok is introducing a updated setting that permits them to reduce the amount of AI-made media appearing in their timelines. This move comes as the service disclosed that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global launch. This development coincides with a increase in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for inferior, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that many people like content made with AI tools, from computer-generated images to educational videos, and we aim to give people the ability to see more or less of that, depending on their own likes,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are currently over a billion videos on its app identified as made with AI. Collectively, in excess of 100 mn pieces of content are submitted to the service each day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of artificial media they view by accessing the content preference setting in the platform and picking “AI-generated content”. Additional categories that are already be modified under the tool cover news, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to tag “realistic” artificially created content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will now add an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally establishing a $2 million educational fund for experts and groups to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies focused on educating coding and technology.
Moderation Strategy
TikTok has defended its safety measures, during controversy over proposals to lay off hundreds of content moderators in Britain. It is expected to cut a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A senior executive stated that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”